How to improve your site's ranking in search result?

Search engines use bots (computer robots) to crawl a site. It is also known as spider or crawler. When a crawler found a new website, it is indexed in search engines directory. After getting listed in a search engine directory its value is determined on various factors.
Google calls this value as PageRank. What are the exact factors to determine PageRank is only known to Google engineers. One of the main factors is back link. Back link is a link from other site to a site.

Back links can improve PageRank of a site in Google search result. Link exchange with other website can give you some back links and some traffic. But extra care should be taken when you are participating in link exchange with others. Google not counts every bank link of a site. They count only those back links that came from a quality and relevant website. If your site gets a lot of back links from low quality or irrelevant sites will not make any difference.

You’ve probably noticed that we feel pretty strongly about content. Search engines do, too. Regularly updated content is viewed as one of the best indicators of a site’s relevancy, so be sure to keep it fresh. Always describe your visual and video media using tags, or alternative text descriptions. They allow search engines to locate your page, which is crucial—especially for those who use text-only browsers.
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